Bank of Baroda’s Phygital Branches provide seamless 24/7 self-service solutions.

Bank of Baroda, a leading public sector bank in India, is launching Phygital branches that combine physical and digital banking services to redefine the customer experience. These branches feature Self-Service kiosks for 24/7 banking, a Video Contact Centre for non-financial services, and Universal Service Desks for in-person customer service. The Phygital branches aim to meet the diverse needs of customers, offering a seamless and smart banking experience that is convenient, simple, and quick. Customers can use self-service kiosks to perform tasks such as PAN updation and receiving account statements, while those who require assistance can use the Video Contact Centre for non-personalized services. The branches also have Universal Service Desks for customers who need in-person service. The launch of Phygital branches reflects Bank of Baroda’s commitment to innovation and delivering superior customer service in a digital-first world.