Bank of Baroda (BoB) has launched its “phygital” banking concept, which combines physical and digital technologies to provide a seamless banking experience to customers. The phigital branches, launched in 500 locations, feature self-service kiosks, universal service desks, and in-person customer service. The self-service kiosks enable customers to access various banking services such as account opening, fund transfer, and bill payment, while the universal service desks are designed to address more complex queries. The in-person customer service is available to assist with issues that cannot be resolved at the kiosks.
The phigital branches also feature digital displays, automated teller machines (ATMs), and internet banking facilities. The goal of this initiative is to provide customers with a technologically advanced and convenient banking experience while reducing wait times and increasing accessibility. With the integration of digital technology, the bank aims to reduce costs and enhance customer satisfaction. The phigital branches will be rolled out across the country, covering both urban and rural areas.