RBL Bank has appointed Indian chess grandmaster D. Gukesh as its brand ambassador. Gukesh, who is just 16 years old, has been a rising star in the chess world, becoming the youngest grandmaster in the world at the age of 14. As RBL Bank’s brand ambassador, Gukesh will promote the bank’s brand and values, particularly among the youth. The bank aims to leverage Gukesh’s popularity and charisma to connect with its customers and promote its products and services.
Gukesh’s appointment is seen as a strategic move by RBL Bank to tap into the growing interest in chess and sports among the Indian youth. The bank believes that Gukesh’s inspiring story and achievements will resonate with its customers, particularly in the age group of 18-35. As part of the partnership, Gukesh will also participate in RBL Bank’s marketing initiatives, including social media campaigns and events. The bank hopes that Gukesh’s association will help it to build a strong brand identity and increase its appeal among the younger generation.
Source: https://www.medianews4u.com/rbl-bank-appoints-chess-grandmaster-d-gukesh-as-brand-ambassador/