Udaipur, HDFC Bank, India’s leading private sector bank, announced that it haswon aSilver at the Cannes Lions2024 for theVigil Aunty -End of Scam Sale (EOSS) Campaign. The social media campaign, featuring actress Nora Fatehi and Vigil Aunty, has so far acquired a reach of over 28 million and 22 million views. Vigil Aunty is a fictional social media character created by HDFC Bank to spread awareness on digital frauds.
As part of the EOSS Campaign, HDFC Bank used actress Nora Fatehi’s star power to replicate the modus operandi of fraudsters and make the public aware of how one can easily be…
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Source: https://www.pressnote.in/Corporate-News-_497863.html