Julia Simpson, President and CEO of the World Travel & Tourism Council (WTTC), emphasized the importance of sustainable aviation fuel in the tourism industry. She stated that the council is eager to discuss the issue with the Indian government, as the aviation sector is crucial for tourism growth. Simpson noted that while tourism cannot thrive without air travel, the industry needs to become more sustainable to meet the increasing demand for travel. She highlighted that sustainable aviation fuel is the most viable option for achieving this goal, and therefore, encourages the Indian government to incentivize its production.