Thailand is set to welcome new direct flights from 11 international airlines in 2024-2025, enhancing connectivity to its key MICE (Meetings, Incentives, Conventions, and Exhibitions) cities. The airlines launching new routes include British Airways, Etihad, Saudia, Norse Atlantic, Air India, Air Astana, Hong Kong Airlines, ITA Airways, and more. The new flights will operate to Thailand’s major cities, including Bangkok, Phuket, Pattaya, and Chiang Mai. This development is expected to boost tourism and business travel to the country. The additional flights will provide more travel options and convenience for visitors, particularly for those attending conferences and events. Thailand’s MICE industry has been growing rapidly, and these new flights will further support the country’s goal of becoming a major events hub in Southeast Asia. The increased connectivity is expected to benefit both local businesses and international tourists, driving economic growth and development in the region.