Bombardier’s decision not to exhibit at the EBACE business jet convention in Geneva next month reflects a belief that its marketing dollars can be put to better use elsewhere.
That is according to the Montreal-based airframer’s chief executive Eric Martel, who on 25 April explained why Bombardier will sit out the European event, one of business aviation’s largest annual trade gatherings.
Martel also declines to say if Bombardier will exhibit at EBACE’s North American equivalent –…
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Bombardier CEO says ‘better opportunities’ behind decision to skip upcoming EBACE show | News
