One in ten Indian consumers only book from airlines where they are a loyalty member

Mumbai: The latest YouGov survey research shows that more than half of urban Indians (54 per cent) are members of at least one airline loyalty program.
About a quarter (25 per cent) are members of Air India Flying Returns – by far the most popular airline loyalty club – followed, at a distance, by EmiratesSkywards (11 per cent).

Foreign airline loyalty programs
Qatar Airways Privilege Club (9 per cent) and Singapore Airlines / Scoot KrisFlyer (8 per cent) are as popular…
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Source: https://indiantelevision.com/mam/marketing/mam/one-in-ten-indian-consumers-only-book-from-airlines-where-they-are-a-loyalty-member-240205