In the medical technology industry, innovation is only the first step. While key to long-term success, innovation is only as good as a company’s commercialization strategy. Once a technology has been developed and proven, the organization must then embark on a process to commercialize it for revenue generation. The strategy a company leverages to pursue commercialization is a crucial ingredient in building a successful and profitable venture. Investors would do well to understand the…
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Source: https://investingnews.com/pathways-to-commercializing-biotech-innovations/