The Indian government has set a deadline of April 1, 2025, for beverage companies to use 30% recycled PET (rPET) in their packaging, as part of the country’s efforts to reduce plastic waste. However, prominent beverage corporations such as Coke, Parle Agro, and Bisleri are investigating legal alternatives to comply with the directive, citing inadequate infrastructure for recycling, lack of materials, and growing expenses.
The industry representatives claim that the deadline is unrealistic and are proposing a different plan that would start with a 15% rPET obligation and increase by 5% annually. They also argue that there is only one certified food-grade rPET producer in the country, which only meets 15% of the industry’s demand, and that expanding recycling capacity takes two to three years.
The companies also warn that a sudden spike in rPET content could cause supply chains to break down without sufficient infrastructure. Additionally, they anticipate a 30% increase in bottling costs, which could be passed on to customers. Small businesses may not have access to certified rPET, which could raise safety and legal issues.
Government representatives have stated that there is little chance of extending the deadline, given that companies have had enough time to comply. However, industry leaders are considering filing a lawsuit for an anticipatory stay, which could delay implementation.
The Indian government has been working to reduce plastic waste through various measures, including banning the import of plastic waste, prohibiting plastic sachets, and phasing out single-use plastics. The country’s plastic waste management rules require beverage manufacturers to use 60% rPET in packaging by 2027-2028.