Here is a 400-word summary:
In honor of World Health Day, Britannia’s NutriPlus App is making a significant impact in promoting everyday wellness in India. This mobile-first app, developed in collaboration with Aktivo Labs, allows users to track their lifestyle habits without needing wearables. The app translates daily behaviors like movement, sleep, hydration, and fiber intake into a single Nutri+ Score, which has already registered over 158,000 sign-ins and demonstrated significant improvements in user wellness.
The app’s concept is built on the idea of making small, easy decisions that lead to a higher quality of life. By tracking key parameters such as movement, sleep, fiber consumption, and hydration, users can make steady, long-lasting gains. The simplicity and accessibility of the app have contributed to its strong organic traction, with a 50% activation rate and over 1.5 lakh user sign-ins despite minimal marketing efforts.
The app’s success is evident in the measurable improvements it has brought about in users’ lifestyles. The data reveals a 10.7% rise in daily steps and a 16.7% increase in exercise time. The app’s ability to provide a clear picture of users’ progress, offering weekly wellness assessments and actionable insights, has been key to driving engagement and retention.
The app’s AI-powered scoring system, developed in collaboration with Aktivo Labs, considers multiple wellness parameters to generate a daily wellness indicator. An improvement in the Nutri+ Score from 60 to 62 indicates a 2-point improvement in user wellness over a year, showcasing a steady shift towards more active, rested, and nourished routines.
By harnessing technology and AI, NutriPlus eliminates the need for additional wearable devices, making it inherently more accessible. Its mobile-first design ensures that wellness tracking remains seamless and intuitive, leveraging the widespread reach of smartphones across the country.
In the future, NutriPlus plans to evolve and expand, aligning with Britannia’s commitment to simplifying wellness choices for millions across India. The app has already introduced a customized diet chart feature, offering personalized plans aligned to individual wellness goals. With its user-centric approach and continuous updates, NutriPlus is poised to become a comprehensive wellness companion for a healthier society.