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The iconic Indian biscuit, Parle-G, has been a part of many Indians’ daily routine for decades. But have you ever wondered how this humble biscuit became the world’s best-selling biscuit? The mystery surrounding the creation of Parle-G has finally been unraveled, revealing the story of a young girl named Sudha Murty, who played a crucial role in making Parle-G a household name.
Sudha Murty, the daughter of a successful businessman, was only 15 years old when she began working at Parle-G in the 1960s. At that time, the company was struggling to stay afloat, and Sudha’s father, GV Murty, was instrumental in convincing the then Chairman of Parle-G, DK Adhikari, to give his daughter a chance. Sudha’s skills in marketing and sales helped turn the company around, and soon Parle-G was experiencing unprecedented growth.
Sudha’s innovative marketing strategies, such as offering free samples, exhibitions, and wholesale deals, helped increase the brand’s visibility and expanding its reach. Her dedication and enthusiasm also inspired her colleagues, who began to emulate her work ethic and passion for the brand. These efforts eventually culminated in Parle-G becoming the world’s best-selling biscuit.
The company’s success can be attributed to Sudha’s tireless efforts, as well as her ability to identify the needs of the Indian consumer, particularly children. She recognized that children loved the affordable and delicious biscuit, making it a staple in many Indian households. Sudha’s contributions to Parle-G not only transformed the company but also cemented its place in Indian culture.
Today, Parle-G remains a beloved brand in India, with Sudha Murty’s legacy serving as a testament to her pioneering spirit and innovative marketing strategies. Her success story is an inspiration to many, especially young entrepreneurs and marketers, who can learn from her remarkable journey.