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Meet Nadia Chauhan, the CEO of Parle Agro, a leading beverage company in India. Chauhan’s innovative leadership and bold approach have transformed the company into a multibillion-dollar business that competes with multinational beverage giants. With a degree in commerce from H.R. College in Mumbai, Chauhan joined her father’s business at the age of 17 and quickly gained experience in the industry.
Under her direction, Appy Fizz emerged as a market leader in the fizzy beverage category, and Frooti transformed from a nostalgic childhood beverage to a contemporary, edgy brand. Chauhan’s vision has also led to the success of Parle Agro’s other products, including Baileys, a packaged water brand that is now valued at Rs. 1,000 crore.
Chauhan’s partnership with her sister, Schauna, has also been crucial to the company’s success. While Nadia focuses on strategy, sales, and marketing, Schauna manages manufacturing, compliance, and finance.
Chauhan’s ambitious plans for Parle Agro include reaching a valuation of Rs. 20,000 crore by 2030. Her approach involves portfolio expansion, market expansion, and brand building. The story of Nadia Chauhan serves as a reminder that with fortitude, vision, and strategic ingenuity, a legacy can become a worldwide empire.
Throughout her career, Chauhan has demonstrated her ability to think outside the box and take bold risks. Her introduction of the first effervescent fruit drink in India, Appy Fizz, was a game-changer, and her focus on packaging and water purity helped to make Baileys a successful brand. Her next plan for the business involves expanding into new markets and building brand awareness, which is expected to lead to even greater success for Parle Agro.