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Experience Commerce, a leading integrated marketing agency, has been appointed as the official digital partner for Parle Candy Culture, a confectionery brand. The agency won the multi-agency pitch to secure the annual social media marketing, media planning, and buying mandate for Parle Candy Culture.
As the appointed agency, Experience Commerce will develop and execute Parle Candy Culture’s content and media strategy, which includes social media management, product storytelling, festive campaigns, and real-time moment marketing. The agency will also enhance YouTube discoverability through SEO-driven strategies and create high-quality content to strengthen brand affinity.
Experience Commerce will utilize precision-targeted media strategies to maximize campaign reach and efficiency, driving high-impact campaigns with optimal reach and minimal spillover. The agency will also spearhead high-impact influencer and celebrity collaborations to amplify brand conversations and extend consumer reach.
Mayank Shah, vice president of Parle Products, expressed his excitement about partnering with Experience Commerce, citing the agency’s expertise in digital marketing as a key factor in their decision. He emphasized the need for a partner that understands their vision and aligns with their objectives, stating, “We look forward to the creativity and strategic value that EC brings in strengthening Parle’s legacy in the digital space.”
Bhawana Daga, vice president of growth at Experience Commerce, hailed the win, stating, “Parle Products is a cherished and beloved brand with deep-rooted nostalgia among Indian consumers. We are thrilled to take on this mandate and look forward to crafting compelling digital narratives that enhance the brand’s connection with its audience.” She expressed confidence in the agency’s ability to utilize its unique blend of data-driven insights, creative excellence, and precision media planning to ensure Parle Candy Culture remains a leader in the confectionery space’s digital ecosystem.