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Experience Commerce, a leading experiential marketing and media solutions company, has won the social and media mandate for Parle Candy Culture, a popular Indian confectionery brand. This partnership is a significant development in the brand’s marketing strategy, as Parle Candy Culture looks to amplify its online presence and engage with its target audience more effectively.
According to the partnership, Experience Commerce will handle the brand’s social media marketing, content creation, and influencer outreach. This will enable Parle Candy Culture to reach a wider audience, increase brand engagement, and drive business growth. The agency will work closely with the brand’s in-house team to develop a comprehensive social media strategy, create engaging content, and identify relevant influencers to showcase the brand’s products.
The partnership was forged after a rigorous pitch process, where Experience Commerce presented a comprehensive proposal that highlighted its expertise in social media marketing, content creation, and influencer partnerships. The agency demonstrated its ability to deliver results-driven campaigns, leveraging its proprietary technology platform to measure and optimize performance in real-time.
Parle Candy Culture is a well-established brand in India, known for its range of confectionery products, including candies, chocolates, and snacks. With the rise of e-commerce and digital media, the brand recognizes the importance of having a strong online presence to stay relevant in a crowded market. Experience Commerce’s expertise in social media marketing, content creation, and influencer partnerships will help Parle Candy Culture to bridge this gap and enhance its online presence.
The partnership will enable Parle Candy Culture to:
* Strengthen its social media presence across multiple platforms
* Develop engaging content that resonates with its target audience
* Identify and partner with relevant influencers to promote its products
* Measure and optimize performance in real-time, using Experience Commerce’s proprietary technology platform
In conclusion, the partnership between Parle Candy Culture and Experience Commerce is a significant development in the brand’s marketing strategy, as it seeks to enhance its online presence, engage with its target audience, and drive business growth. With Experience Commerce’s expertise in social media marketing, content creation, and influencer partnerships, Parle Candy Culture is poised to gain a competitive edge in the market and further establish itself as a leading confectionery brand in India.