According to Mayank Shah, the Director of Parle Exchange4Media, the Indian Premier League (IPL) is a crucial platform for brands to reach a wide range of consumer segments in one go. Speaking at a media briefing, Shah highlighted the value of IPL as a platform that allows brands to connect with multiple audience groups simultaneously.
Shah noted that IPL is a highly popular and engaging platform, with a viewership of over 400 million, making it an attractive option for brands looking to reach a massive audience in a single shot. He emphasized that the league’s popularity transcends geographical boundaries, with viewers from across the country and abroad tuning in to watch the matches.
The Director of Parle Exchange4Media emphasized that the IPL’s commitment to providing high-quality content, innovative storytelling, and thrilling matches has enabled it to build a massive fan base, which in turn, provides brands with an unparalleled opportunity to connect with their target audience.
Shah also mentioned that the IPL’s ability to adapt to changing consumer preferences and behavior, such as the growing popularity of online viewing and social media engagement, is another key factor that makes it an attractive platform for brands. He highlighted that the league’s online and social media presence has significantly increased, allowing brands to engage with audiences through multiple touchpoints.
Moreover, Shah stressed that the IPL’s diverse range of teams, players, and matches provides brands with a variety of opportunities to create customized marketing initiatives that resonate with specific audience segments. He also cited the example of the league’s successful initiatives such as the opening ceremony, which has become a sought-after platform for brands to make a high-impact, high-profile brand presence.
Shah concluded that the IPL’s value lies in its ability to deliver an immense reach, engagement, and impact, making it an ideal platform for brands to amplify their message, build brand awareness, and drive business goals. The Director of Parle Exchange4Media emphasized that the league’s continued commitment to innovation, quality, and engagement will continue to attract top brands and be a key driver of growth for the Indian advertising industry.