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Hindustan Unilever Limited (HUL) celebrated the grand finale of its 16th season of L.I.M.E., a B-school case study competition, with a session featuring Rohit Jawa, CEO and MD of HUL, and Shereen Bhan, Managing Editor of CNBC-TV18. The discussion focused on HUL’s approach to staying ahead of market realities and adapting to rapid change while maintaining a strong foundation.
The event also showcased a theme-focused case study competition, “Sustainable Quick Commerce Disruption in Tier 2,” which examined the rise of Q-commerce, retail transformation in Tier 2 cities, and the need for sustainable business practices. The competition featured five teams from top business schools, including ISB, IIM-B, and SPJIMR, who presented their solutions to the chosen theme.
Rohit Jawa emphasized the importance of embracing digital platforms, quick commerce, and omnichannel retail experiences to remain competitive in today’s market. He also highlighted HUL’s approach to innovation, saying, “We are paranoid about staying ahead of the curve and becoming contemporary.” The jury panel, comprising industry experts from HUL, Ogilvy, and Swiggy Instamart, evaluated the teams based on their presentations and Q&A session.
The winning team, Key Lime Pie-Rates from ISB, was awarded a cash prize of ₹10 lakh, followed by Visionary Vixens from SPJIMR, who secured 1st runner-up with a prize of ₹3 lakh, and Three Broke Girls from ISB, who claimed 2nd runner-up with a prize of ₹2 lakh. The event concluded with a highlight reel available exclusively on CNBC-TV18.
The L.I.M.E. competition is a platform for young marketers to develop their skills and showcase their talents, with HUL aiming to challenge and shape the minds of future leaders in the industry. The grand finale session provided a glimpse into the future of marketing, emphasizing the need for adaptability, innovation, and sustainability in business practices, particularly in Tier 2 cities.