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New Delhi-based Experience Commerce, an integrated marketing agency, has been appointed as the official digital partner for Parle Candy Culture, a confectionery offering from Parle Products. The agency won the mandate following a multi-agency pitch and will handle the digital marketing and media planning for Parle Candy Culture. Experience Commerce will develop and execute a content and media strategy, which includes social media management, product storytelling, festive campaigns, and real-time moment marketing.
The agency’s goals also include enhancing YouTube discoverability through SEO-driven strategies, as well as collaborating with influencers and celebrities. The partnership aims to create content that resonates with the target audience and drives meaningful engagement.
Mayank Shah, Vice-President of Parle Products, expressed his enthusiasm for the collaboration, saying, “Parle Candy Culture is a digital-first initiative, and we needed a partner with expertise in digital marketing. With Experience Commerce, we have found the perfect partner to help us achieve our objectives and connect with our audience.”
Bhawana Daga, Vice-President of Growth at Experience Commerce, highlighted the agency’s excitement to work with Parle Products, a beloved brand with deep roots in Indian culture. She stated, “We are thrilled to take on this mandate and look forward to crafting compelling digital narratives that strengthen the brand’s connection with its audience. Our unique blend of data-driven insights, creative excellence, and precision media planning will ensure that Parle Candy Culture remains a leader in the confectionery space’s digital ecosystem.”
Overall, the partnership aims to leverage Experience Commerce’s expertise in digital marketing to elevate Parle Candy Culture’s presence in the digital space and drive brand engagement among its target audience.