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Frooti, a beloved mango-flavored drink, has been a staple in India for decades. Launched in 1985, it has since expanded its offerings to various packaging options. But behind the success of Frooti is Nadia Chauhan, the Chief Marketing Officer and Joint Managing Director of Parle Agro. Nadia, born and raised in Mumbai, graduated from H.R. College with a degree in commerce. She joined her father’s company, Parle Agro, at the tender age of 17, and would go on to play a crucial role in transforming the company’s fortunes.
Under Nadia’s leadership, Parle Agro’s revenue grew from Rs 300 crore to Rs 4200 crore in a few years, and more recently, to a staggering Rs 8000 crore in 2022-2023. Nadia’s journey to the top was not an easy one, and she earned her position through hard work and dedication. Her father, Prakash Chauhan, is the CEO of Parle Agro, which adds to the high expectations placed on Nadia. However, she has consistently impressed with her business acumen and leadership, making her a key player in the company’s success.
Frooti has been marketed by several high-profile celebrities, including Ram Charan, Allu Arjun, Alia Bhatt, and Shah Rukh Khan. With Nadia at the helm, Frooti has continued to dominate India’s beverage market, remaining a favorite among consumers of all ages. Her story serves as an inspiration to young entrepreneurs, showing that with determination and hard work, one can achieve great success at a young age. As the face of Frooti, Nadia Chauhan has truly made her mark on the business world, and her story is a testament to her dedication and passion for her work.