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Experience Commerce, a leading experiences and commerce agency, has won the social and media mandate for Parle Candy Culture. This is a significant win for the agency, as it will allow them to leverage its expertise in crafting immersive brand experiences to drive growth for the client.
As part of this mandate, Experience Commerce will be responsible for managing Parle Candy Culture’s social media presence across various platforms, including Facebook, Twitter, Instagram, and YouTube. The agency will work closely with the client to develop a comprehensive social media strategy that is aligned with the brand’s overall business objectives.
The agency’s scope of work includes creating engaging content, developing and executing innovative social media campaigns, and monitoring and analyzing performance metrics to optimize the brand’s social media presence. Experience Commerce will also be responsible for providing regular social media audits, reporting, and insights to help Parle Candy Culture refine its online presence.
The win is seen as a significant step forward for both parties, as it leverages Experience Commerce’s expertise in commerce and brand experiences to drive growth for Parle Candy Culture. The agency’s capabilities in creating immersive brand experiences, as well as its ability to drive revenue and engagement through e-commerce, make it an ideal partner for the client.
For Parle Candy Culture, this partnership will enable it to tap into Experience Commerce’s expertise in building loyalty programs, email marketing, and e-commerce optimization. The agency’s presence in the Indian market, as well as its experience in working with various industries, also adds value to the partnership.
The win is a testament to Experience Commerce’s growing presence in the Indian market, as well as its ability to attract new and high-profile clients. The agency is on a roll, with this being its second major win in as many months, and is expected to continue its growth trajectory in the coming quarters.