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The Gujarat Cooperative Milk Marketing Federation (Amul) has been recognized as the third most valuable brand in India, according to the YouGov India Value Rankings 2025. This achievement is a testament to Amul’s cooperative business model, which ensures reasonable prices for farmers and affordable prices for consumers, making premium dairy products accessible to every Indian household. Amul is the only Fast-Moving Consumer Goods (FMCG) brand among the top three, along with e-commerce giants Amazon and Flipkart.
The report highlights Amul’s strong performance across different demographics, including tier-1 and tier-3 cities, as well as among male and female consumers. The brand ranks second among women and third among men, demonstrating its relevance and trustworthiness across all segments.
“We are honored to be recognized as one of India’s most valued brands,” said Jayen Mehta, Managing Director of GCMMF. “This achievement demonstrates the power of our cooperative model, which empowers farmers and provides high-quality products at reasonable prices to consumers.”
The YouGov India Value Rankings 2025 evaluates brands across six industries, including airlines, electronics, automobiles, insurance, travel booking, and e-commerce. The report is based on input from 1.3 lakh urban Indian consumers and provides insights on top-ranked brands, improved brand perception, and consumer lifestyle trends affecting brand value.
The top five brands in the report are Amazon, Flipkart, Amul, Tanishq, and MakeMyTrip, with Amul ranking third with a score of 52.8. The report provides a comprehensive overview of the most valued brands in India, highlighting the importance of Amul’s cooperative model in achieving this achievement.