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In a significant media win, Wunderman Thompson’s Starcom has retained the coveted media mandate of Dabur, a leading Indian consumer goods company, for an estimated value of Rs 500 crore. This win is a crucial boost to Starcom’s credentials in the Indian market, further emphasizing the agency’s expertise in delivering innovative and effective media solutions to its clients.
According to industry sources, the win was hotly contested, with multiple agencies vying for the account. Starcom’s comprehensive media strategy and its ability to understand Dabur’s diverse product range, from food to consumer care, were critical factors in securing the deal.
Dabur has been a prominent player in the Indian FMCG sector for over a century, with a portfolio of over 200 brands. The company has been expanding its online presence, and its media requirements are likely to be more complex, with a focus on social media, influencer partnerships, and other digital initiatives.
Starcom’s win is significant for the agency, as it marks its fifth consecutive win in the last two years, demonstrating its ability to consistently deliver high-quality work and build strong relationships with marquee clients. The agency has a strong presence in India, with offices in major cities like Mumbai, Delhi, and Bengaluru, and is well-positioned to support Dabur’s media needs across the country.
The media mandate includes managing Dabur’s advertising and media planning across all platforms, including TV, print, digital, and outdoor, as well as activation and event management. Starcom’s team will work closely with Dabur’s marketing and brand teams to develop and execute targeted media strategies, leveraging its expertise in understanding consumer behavior and preferences in the Indian market.
The win is testament to Starcom’s ability to build strong relationships with its clients, delivering tailored media solutions that meet their business objectives. With this mandate, Starcom will continue to play a crucial role in Dabur’s marketing strategy, enabling the company to maintain its strong brand presence and drive growth in a highly competitive market.