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Amul, India’s leading dairy cooperative, has achieved a remarkable feat by securing the third position in the prestigious YouGov India Value Rankings 2025. This recognition is a testament to Amul’s strong cooperative model, which supports millions of farmers and ensures fair pricing, while delivering high-quality and affordable dairy products to Indian households.
Amul’s success can be attributed to its strong cooperative model, which has built trust among consumers across all segments. The brand’s commitment to providing affordable, high-quality products has made it a household name in India. Amul’s consistent innovation and expansion efforts have also contributed to its growth, with a wide range of products and services catering to diverse consumer preferences.
The survey results highlight Amul’s success across different consumer segments, with the brand ranking no.1 in Tier-2 cities and among the top three in Tier-1 and Tier-3 cities. Among male consumers, Amul ranks third, while among female consumers, it ranks second, reflecting its broad appeal across demographics.
This achievement is significant, as it reinforces Amul’s legacy as India’s most trusted dairy brand and solidifies its position as a leader in the fast-moving consumer goods (FMCG) industry. Amul’s ranking alongside Amazon and Flipkart, two of India’s most popular e-commerce platforms, is a testament to the brand’s robust value-for-money proposition, which has resonated with Indian consumers.
This recognition is particularly noteworthy, as it occurs during the International Year of Cooperatives (2025), making it a special milestone for Amul’s cooperative model. The survey results demonstrate Amul’s sustained growth and performance, positioning the brand as a strong contender in the Indian FMCG industry. Overall, Amul’s achievement is a tribute to its commitment to delivering high-quality products, fair pricing, and strong partnerships with its farmers, employees, and consumers.