The Gujarat Cooperative Milk Marketing Federation (Amul) has been recognized as the third most valued brand in India, according to the YouGov India Value Rankings 2025. This is a significant achievement, considering Amul is a Fast-Moving Consumer Goods (FMCG) brand, alongside e-commerce giants Amazon and Flipkart. This recognition is a testament to Amul’s cooperative model, which prioritizes fair pricing for farmers and affordability for consumers, making high-quality dairy products accessible to every Indian household.
Amul’s ranking highlights its strong presence across different demographics, with the number one position in tier-2 cities and top three positions in tier-1 and -3 cities. Additionally, Amul ranks third among male consumers and second among female consumers, indicating its trust and relevance across various consumer groups.
Jayen Mehta, Managing Director of GCMMF, expressed his honor at being recognized as one of India’s most valued brands, stating that this milestone reinforces Amul’s commitment to empowering farmers and providing high-quality, affordable food and dairy products to consumers.
The YouGov India Value Rankings 2025 evaluated brands across various sectors, including food and beverages, airlines, consumer appliances, e-commerce, and personal care, based on consumer insights from 1.3 lakh urban Indians. The assessment considered each brand’s ability to provide the best value for money. Amul’s achievement is a significant recognition of its efforts to balance the interests of farmers, consumers, and the environment, making it a trusted name in every Indian household.