Amit Doshi, the former Chief Marketing Officer (CMO) of Britannia Industries, is set to join PhonePe as its new CMO. This significant move comes at a crucial time for PhonePe, as the fintech company prepares for its initial public offering (IPO). With over two decades of marketing leadership experience, Doshi has a proven track record of driving growth and market expansion for renowned brands like Britannia, Lenovo, and Perfetti Van Melle. His tenure at Britannia, which spanned over 8 years, saw him lead key categories and contribute significantly to the company’s growth.
Doshi holds an MBA in Management from SVKM’s Narsee Monjee Institute of Management Studies (NMIMS). His expertise in building powerful, consumer-centric brands will be crucial in leading PhonePe’s marketing strategy ahead of its IPO. As PhonePe aims to increase its market penetration, Doshi’s appointment underscores the company’s commitment to scaling its brand presence and solidifying its position in the fintech sector.
With his extensive experience in building brands and delivering strong marketing outcomes, Doshi is expected to play a key role in leading PhonePe’s marketing strategy. His appointment will likely benefit PhonePe’s IPO preparations and expansion strategy, as the company prepares to make its debut on the public market. With Doshi at the helm, PhonePe is poised to drive growth and success in the fintech space.