Parle Agro, a popular Indian beverage company, has announced Bollywood star Vicky Kaushal as its new brand ambassador for Appy Fizz, a fruit-flavored sparkling beverage. The partnership aims to promote Appy Fizz’s distinct personality, which is reflected in the campaign’s tagline, “The One, The Only.” Vicky Kaushal’s fresh, stylish, and original vibe aligns with the brand’s values, making him an ideal ambassador.
The campaign, created by & Walsh, features a high-energy TVC that showcases Vicky’s charisma and swag, highlighting the thrill and excitement of the Appy Fizz experience. The ad, titled “The One, The Only,” is set in a casino and features pulsing music, slick choreography, and Vicky’s impressive dance moves. The campaign will run across TV, digital, and social media, with a planned out-of-home rollout to follow.
Nadia Chauhan, Joint Managing Director and CMO of Parle Agro, emphasized that Appy Fizz is more than just a drink, it’s an experience that embodies confidence, individuality, and an aspirational spirit that resonates with today’s generation. Vicky Kaushal, in turn, expressed his excitement to be part of the Appy Fizz journey, citing the brand’s bold and stylish personality, which he admires for its originality. The campaign is all about owning one’s uniqueness, a message that Vicky deeply connects with.
The partnership aims to position Appy Fizz as the go-to drink for those who like to stand out and make a statement, reflecting the brand’s aim to redefine refreshment in India and connect with its target audience. With Vicky Kaushal on board, Appy Fizz is poised to make a significant impact in the market, showcasing its unique personality and style.