Hyphen, a skincare brand, has expanded its lip care range by partnering with Parle Mango Bite, a popular candy brand, to launch a new mango-infused lip balm. The lip balm is formulated with a rich, mango-infused formula that claims to brighten dark lips, reduce lip pigmentation, protect from sun damage, and provide deep hydration.
The brand’s co-founder, Kriti Sanon, commented on the launch, stating, “Collaborating with Mango Bite for this launch makes it even more special… The lip balm screams of summer, paired with lip care that our consumers need.” The brand’s chief growth officer, Vaishali Gupta, added, “At Hyphen, we have always been dedicated to enhancing our customers’ skincare experience, and the launch of the Mango lip balm reflects this dedication.”
The lip balm is now available on Hyphen’s official website and leading e-commerce platforms such as Nykaa, Amazon, and Flipkart. The brand’s new addition to its lip care range features seven nourishing lip care solutions designed to deliver effective hydration and protection.
This partnership with Parle Mango Bite aims to evoke a sense of nostalgia and familiarity for consumers, with the brand hoping to bring back fond memories of childhood. The combined efforts of Hyphen and Parle Mango Bite create a unique product that embodies the essence of summer, making it a perfect addition to any lip care routine.