India’s government has set a deadline of April 1, 2025, for beverage companies to use 30% recycled PET (rPET) in their packaging, but industry representatives are concerned that the deadline is unrealistic and have begun to explore legal alternatives. The Indian Ministry of Environment, Forests, and Climate Change (MoEFCC) has been pushing for sustainability in plastic waste management, and the 30% rPET requirement is part of the Plastic Waste Management (PWM) Rules.
Representatives from prominent beverage companies, including Coke, Parle Agro, and Bisleri, have argued that the industry is not yet ready for the shift, citing inadequate infrastructure for recycling, a lack of materials, and increasing expenses. The industry is seeking a more gradual transition, with a proposed 15% rPET requirement and a 5% annual increase.
However, government representatives have stated that there is little chance of a deadline extension, as companies have had sufficient time to comply. The industry’s concern is that if they are unable to meet the deadline, they may need to file a lawsuit for an anticipatory stay, which could delay implementation. The shortage of food-grade rPET, with only five approved plants capable of producing it, has also raised concerns about supply chain disruptions and potential increases in bottling costs.
The industry’s reliance on virgin plastic and the need for more sustainable options have led to a call for improved recycling infrastructure and a ban on the import of plastic waste. The MoEFCC has worked to address these issues, including banning the importation of plastic waste and promoting domestic recycling. However, the debate between the government and industry highlights the complexities of implementing sustainable practices and the need for a balanced approach to achieving environmental goals.