The article discusses the plans of Ulf Markkanen, the new CEO of Nestle, to revamp the company’s strategy and drive growth. Markkanen, who took over as CEO in January 2023, has outlined a three-year plan to boost the company’s performance. The plan focuses on four key areas: portfolio management, digital transformation, cost reduction, and talent attraction and retention.
While the plan has been welcomed by investors, the article argues that it is unlikely to lead to significant outperformance. The author believes that the plan is too focused on cost-cutting and will likely lead to decreased investment in critical areas such as innovation and marketing. Additionally, the author is skeptical that the company’s portfolio management efforts will be successful, as many of the company’s brands are facing significant competition and are not well-positioned for growth.
The article also notes that the company’s digital transformation efforts are behind schedule and lacking in direction. The company has been prioritizing cost reduction over investment in IT and digital capabilities, which is hindering its ability to adapt to changing consumer preferences and market trends. Furthermore, the company’s talent attraction and retention efforts are also being questioned, as top talent is being lured away by competitors with more attractive offers.
The author concludes that while Markkanen’s plan may help to stabilize the company’s performance, it is unlikely to lead to significant outperformance. The company’s long-term growth prospects remain uncertain due to the challenges it faces in its core markets and the need to invest in digital capabilities and talent to stay competitive. The article recommends that investors be cautious and not to expect a significant turnaround.
Overall, the article presents an unfavorable view of Nestle’s new CEO’s plan, arguing that it is too focused on cost-cutting and lacking in innovation and investment in critical areas. The author believes that the company’s growth prospects remain uncertain and that investors should be cautious.