Tilt Brand Solutions, a Mumbai-based brand and communications consultancy, has been appointed by Britannia as its new agency on record. This announcement comes after the departure of Britannia’s chief marketing officer, Amit Doshi, earlier this year. Britannia has a history of partnering with various agencies for different campaigns, such as a unique out-of-home (OOH) campaign with Talented in January 2025, which featured billboards designed to resemble adjacent trees, highlighting the brand’s commitment to sustainability and adaptability to nature.
Prior to that, Britannia collaborated with Lowe Lintas for its “Timepass” range of baked snacks in 2019. Tilt Brand Solutions, as Britannia’s new agency on record, has an impressive portfolio of clients across multiple industries, including BAJAJ, Ather, and Myntra, among others. This new partnership marks an exciting development in Britannia’s marketing strategies, and it will be interesting to see how Tilt Brand Solutions contributes to the brand’s growth and success. With its diverse client base and range of services, Tilt Brand Solutions is well-positioned to help Britannia achieve its goals and maintain its position in the industry.