Amul, India’s leading dairy brand, has announced a price reduction of ₹1 per liter across its three flagship products – Amul Gold, Amul Taaza, and Amul Tea Special. The revised prices came into effect immediately, providing relief to consumers amidst rising household expenses. The new prices are as follows: Amul Gold (1L) at ₹65, Amul Tea Special (1L) at ₹61, and Amul Taaza (1L) at ₹53. This move is aimed at making daily essentials more affordable for millions of households across India.
The price cut is intended to encourage consumers to buy larger packs of milk and offers an incentive for the same. Amul Gold milk prices in Delhi have been reduced from ₹68 to ₹67 per liter, while Amul Taaza is now priced at ₹55 per liter, down from ₹56. This decision is seen as a response to the current economic conditions, with the company committed to balancing affordability with quality and ensuring essential dairy products remain accessible.
The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets its products under the Amul brand, has reported an 8% increase in turnover, reaching ₹59,445 crore for the 2023-24 financial year. GCMMF’s managing director, RS Sodhi, expects double-digit revenue growth this fiscal year due to strong demand. The cooperative represents 36 lakh farmers from 18,600 villages in Gujarat and procures 300 lakh liters of milk daily.
As the world’s largest farmer-owned dairy cooperative, GCMMF exports dairy products to around 50 countries and has an annual milk processing capacity of approximately 500 lakh liters. In addition, the company has expanded into the US market by launching four fresh milk variants, targeting the Indian diaspora and Asian communities. The price reduction is seen as a demonstration of Amul’s commitment to its customers, ensuring that essential dairy products remain accessible and affordable, even in times of economic strain.