Marico, a leading Indian fast-moving consumer goods (FMCG) company, is revolutionizing the oats category with the launch of Saffola Cuppa Oats, a new, quick, and convenient snack. This product is designed for the fast-paced lives of working professionals, young adults, and students, who need a nutritious and hassle-free snacking solution. Saffola Cuppa Oats is a game-changer, as it’s ready in just four minutes, simply by adding boiling hot water, and comes in two flavors: Magic Masala and Spicy Mexicana.
The innovative product combines oats, millets, and crunchy multigrain bites to deliver a flavorful and satisfying taste experience, which is high in fiber and a source of protein. As part of Saffola’s “No Nasties” promise, the product does not contain maida, artificial flavors, colors, preservatives, or palm oil, making it a wholesome and healthy choice.
Nilanjan Roy Choudhury, Business Head – Foods Business, Marico Ltd., emphasized that the company is committed to innovation that aligns with evolving consumer needs. Marico recognized the demand for a snack that offers both taste and nutrition without adding to the daily hustle. Saffola Cuppa Oats is the answer, providing a quick, tasty, and wholesome snack that fits seamlessly into dynamic lifestyles, combining modern convenience with wholegrain goodness.
With the launch of Saffola Cuppa Oats, Marico is set to redefined convenience in the oats category, offering a product that is both great-tasting and nutritious, without compromising on convenience. This innovative solution is perfect for those looking for a quick, satisfying, and mess-free snack that can be enjoyed at any time of day.