Nestlé India is set to bring warmth, comfort, and community to the Maha Kumbh 2025 with its vibrant on-ground activations featuring iconic brands like MAGGI and KITKAT. The company aims to create moments of togetherness, relaxation, and joy for visitors. At the core of these activations is the MAGGI Maha Kumbh campaign, “2 Minute Apno Ke Liye,” which highlights MAGGI’s role in bringing people together. MAGGI has set up branded zones and selfie points, where visitors can enjoy steaming bowls of MAGGI and capture their “MAGGI Moments.”
As part of its community initiative, Nestlé India distributed 12,000 blankets to safai karamcharis (waste management professionals) and served 2-minute MAGGI meals, offering warmth and nourishment to those who contributed to making the event possible. Rupali Rattan, Director, Prepared Dishes and Cooking Aid, Nestlé India, emphasized that MAGGI is a symbol of togetherness and has brought people together with its campaign, “2 Minutes Apno Ke Liye.”
For those seeking relaxation, the KITKAT Break Zone Activation brings KITKAT’s “Take a Break” proposition to life, offering recycled benches in the Raen Basera shelters that blend comfort with sustainability. Gopichander Jagatheesan, Director, Confectionery, Nestlé India, highlighted that the KITKAT Break Zone champion’s sustainability, using recycled wrappers to create benches that provide comfort for visitors.
Overall, Nestlé India is redefining the Maha Kumbh 2025 experience, creating heartfelt moments of comfort and connection, ensuring that visitors leave with cherished memories and a deeper sense of togetherness and community. By combining its iconic brands, MAGGI and KITKAT, with its commitment to sustainability and community initiatives, Nestlé India is making a lasting impact on the lives of its visitors.