Bisleri, a leading water brand in India, has signed a Memorandum of Understanding (MOU) with the Archaeological Survey of India (ASI) to revitalize and conserve water bodies at heritage sites across the country. The partnership aims to preserve the cultural heritage of India while providing clean and quality water to visitors and local communities.
Under the MOU, Bisleri will work closely with the ASI to identify and restore water bodies at heritage sites, including lakes, ponds, and wells. The brand will also provide training to local communities and ASI personnel on water conservation and management techniques. Additionally, Bisleri will develop a mobile app and a digital platform to create awareness about the importance of water conservation and sustainable practices.
The ASI has identified over 3,000 heritage sites across India, many of which have water bodies that are in a state of disrepair. Bisleri’s partnership with the ASI is aimed at reviving these water bodies and promoting sustainable practices to ensure their long-term conservation. The partnership will also help to promote tourism at these sites, generating economic benefits for local communities and creating employment opportunities.
The MOU is part of Bisleri’s sustainability initiatives, which focus on reducing its carbon footprint and promoting a culture of sustainability. The brand has already implemented several initiatives, including reducing plastic usage, increasing recycling, and promoting water conservation.
The ASI has praised Bisleri’s commitment to sustainability and conservation, stating that the partnership will help to preserve India’s cultural heritage for future generations. The ASI has also expressed its appreciation for Bisleri’s support in promoting water conservation and sustainable practices.
The partnership is expected to have a significant impact on the country’s heritage sites and their surrounding communities. It will help to promote sustainable tourism, create employment opportunities, and promote cultural heritage preservation. The partnership will also contribute to the development of a sustainable and responsible tourism industry in India.