Here is a 400-word summary:
Amul, a well-known Indian dairy brand, is famous for its topicals that celebrate various achievements and milestones. However, one of its recent topicals took a different approach by highlighting a moment that could have been a milestone, but for a mistake. On February 21, 2025, India faced Bangladesh in a match at the Dubai International Stadium, where Indian bowler Axar Patel had the chance to take the first hat-trick by an Indian in the Champions Trophy, and only the second in the tournament’s history. Unfortunately, he missed his opportunity when captain Rohit Sharma dropped a straightforward catch.
Amul’s topical depicts both Rohit and Axar on the pitch, with Rohit’s dismayed expression as he drops the ball and Axar’s shocked face as his hopes of a historic hat-trick are dashed. The illustration incorporates wordplay, with the sentence “Aisa Axar nahi hota hai” (This doesn’t happen often), playing on the similarity between the bowler’s name and the Hindi word “Aksar.” The subtitle “Butterfingers” references the dropped catch, a fitting nod to Amul’s popular product.
The brand’s caption reads, “#Amul Topical: Rohit Sharma drops catch denying spinner his hattrick!” Amul’s topicals often feature the Amul girl, and this illustration is no exception. The brand has also created topicals for other cricket-related achievements, such as Jasprit Bumrah’s recent ICC Cricketer of the Year award. Bumrah is the first Indian fast bowler to win this award, and Amul’s illustration featured the Amul girl alongside the cricketer, with the caption “Bumeroh Uno.” Amul’s topicals often provide a humorous take on current events, and this one is no exception, lightheartedly poking fun at the dropped catch and its consequences.