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Bisleri, a leading bottled water brand, has signed a Memorandum of Understanding (MOU) with the Archaeological Survey of India (ASI) to revive and restore water bodies at heritage sites across India. The initiative aims to preserve and promote India’s rich cultural heritage while also promoting sustainable water conservation practices.

Under this MOU, Bisleri will collaborate with the ASI to restore and maintain historical water bodies, including lakes, ponds, and stepwells, at various heritage sites across the country. This project will not only help preserve these sites but also contribute to the development of local communities and promote eco-tourism.

The ASI will provide the necessary support and guidance to Bisleri in undertaking this project, which will involve restoration works such as desilting, dredging, and construction of new structures. Bisleri will cover the costs of the project, and the ASI will provide access to the sites and ensure that the work is carried out in a way that respects the historical and cultural significance of the sites.

This partnership is expected to have a positive impact on the local environment and community, as well as promote sustainable water management practices. The project will also create job opportunities and stimulate local economic growth.

The MOU is a first-of-its-kind initiative in India, marking a significant step towards preserving the country’s cultural heritage while also promoting sustainability and environmental conservation. The collaboration is expected to set a precedent for other organizations to follow, demonstrating the potential for public-private partnerships to make a positive impact on society.

By reviving and restoring water bodies, this project will not only enhance the aesthetic appeal of the heritage sites but also contribute to the overall environmental and social well-being of the local communities. The project’s success will also highlight Bisleri’s commitment to sustainability and its role in promoting environmental conservation and community development in India.