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Siddharth Gupta, a seasoned marketing professional with over 20 years of experience, is set to take over as the Chief Marketing Officer (CMO) at Britannia Industries. According to a report by Exchange4Media, Gupta will be succeeding Varun Berry, who has been leading the marketing efforts at the company.
Gupta’s latest move marks his return to Britannia, where he had previously worked as a Marketing Manager from 2004 to 2008. During his tenure at the company, he played a key role in launching several successful brand campaigns, including the iconic “Goodness Delivered” tagline.
Besides his stint at Britannia, Gupta has also worked with other prominent brands like PepsiCo, ITC, and Network18. His most recent role was as the Chief Marketing Officer at DHL Express India, where he was responsible for developing and implementing marketing strategies across various business units.
Gupta’s appointment at Britannia comes at a time when the company is looking to further consolidate its position in the Indian FMCG market. Under his leadership, the company is expected to leverage his expertise in digital marketing, which has been a key area of focus for the company in recent times.
Gupta’s experience in the industry, combined with his understanding of the Indian consumer and the market dynamics, makes him a strong bet for leading Britannia’s marketing efforts. His appointment is likely to bring in a fresh perspective, and his familiarity with the company’s brand and values will help him hit the ground running.
The company’s Chairman, Nusli Wadia, has welcomed Gupta’s appointment, citing his “strong marketing expertise and industry knowledge” as key factors in the decision-making process. Under Gupta’s leadership, Britannia is expected to continue to drive growth and innovation, solidifying its position as a leading player in the Indian FMCG market.