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Dabur, a leading Ayurvedic oral care brand, has launched a major initiative to improve dental health in South India. The company has partnered with the Indian Dental Association (IDA) to set up free dental camps across the region. The initiative was announced at the 75th Indian Dental Conference 2025, themed “Transforming Dentistry: Innovate, Collaborate, Excel”.
South India is a crucial market for Dabur, with its Red Paste being the number one oral care brand in Tamil Nadu and Andhra Pradesh. To expand its footprint in the region, Dabur has set up an interactive experience zone at the conference, showcasing how Ayurveda and modern clinical science can work together for better oral health.
Dabur has also partnered with IDA to support free dental camps and plans to adopt a village to provide dental care and counseling. The company is working on a structured blueprint with IDA to enable affiliated dentists and organizations to set up these camps, ensuring wider access to oral healthcare.
Binit Kumar, AGM, Marketing, Dabur India Ltd, emphasized the company’s vision for expanding its oral care business in South India. He highlighted Dabur’s commitment to clinically proven Ayurveda in oral care and its plans to strengthen its partnership with the dental community.
Dabur’s presence in South India is set to strengthen further with the signing of an MoU with the Tamil Nadu government to establish a state-of-the-art manufacturing unit. The facility will cater to the growing demand for Dabur’s products and enhance its ability to drive future innovations and community-driven initiatives.
The company is also focused on innovation, introducing new products such as Dabur Herbal Toothpaste for Kids with No Nasties. Looking ahead, Dabur plans to expand its offerings in the growing sensitive toothpaste segment, catering to evolving consumer needs. Through its strategic investments, innovative products, and community-driven initiatives, Dabur continues to reinforce its commitment to holistic oral health and well-being across South India.