Krishnarao Buddha, the Senior Category Head at Parle Products, has concluded his 23-year tenure at the company. Buddha recently ended his position in November 2024 and is now taking a sabbatical. During his time at Parle, he played a crucial role in developing and launching new products, including Kaccha Mango Bite and expanding the brand’s snacking category with brands like Chatkeens and Parle Wafers.
Buddha shared an anecdote about his initial interview at Parle, where he promised to stay with the company for at least three years. The years turned into five, and eventually 23. He credited his boss’s approval and mentorship for his growth and development during his tenure.
As a seasoned professional, Buddha has worked in various industries, including apparel, food, and beauty. His expertise lies in advertising, media management, and building brand equity. He is known for his ability to revive struggling brands and develop strategies to meet market demands. He has also launched many successful product launches and expanded the company’s presence in new markets.
For Buddha, Parle Products was more than just a workplace – it was a family where he learned, evolved, and thrived. He expressed his gratitude for the exceptional colleagues, mentorship, and support he received during his time at the company.
During his sabbatical, Buddha will be consulting brands and exploring new opportunities. He is open to full-time marketing roles if the right opportunity arises. His extensive experience in the FMCG industry has equipped him with a unique set of skills, and his future endeavors are likely to be filled with excitement and growth.