Kindlife, a popular global beauty platform, is expanding its offline presence in India through a strategic partnership with NewU stores, a subsidiary of Dabur India Ltd. This collaboration marks a significant milestone in kindlife’s mission to make self-care an essential part of everyday life for India’s growing beauty-conscious audience. By partnering with NewU, kindlife aims to bring its curated selection of Korean and Japanese beauty brands to a broader audience, extending its reach beyond digital channels.
NewU, a one-stop destination for beauty and personal care, offers a wide range of products from global brands. The company is known for its focus on creating delightful shopping experiences through exclusive deals and personalized services. kindlife’s vision to transform India’s beauty experience aligns with NewU’s ethos of serving diverse customer needs.
The partnership will bring the best of Korean brands such as COSRX, Iunik, and Secret Key to NewU’s customers. kindlife will tap into NewU’s strong retail footprint to provide offline customers access to its curated global products. Manish Asthana, COO of NewU, expressed excitement about the partnership, stating that it will bring the latest in beauty and skincare to customers.
This offline expansion underscores kindlife’s dedication to creating a holistic beauty ecosystem that blends global expertise with local accessibility. The collaboration promises to elevate the beauty shopping experience for consumers across India. With kindlife’s innovative approach to curation and NewU’s established reputation as a beauty hub, the partnership is expected to revolutionize the beauty industry in India.