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Haldiram’s is a well-known snack brand in India and globally, but many are unaware of the Aggarwal family’s journey behind its success. The story began with Ganga Bishan Agarwal, known as Haldiram, who started a small sweet shop in Bikaner, Rajasthan, and innovated the traditional Bhujia recipe by using moth flour. His vision laid the foundation for the Haldiram legacy and its rise to prominence in the Indian food industry.
The brand expanded nationwide in the mid-20th century when Haldiram, along with his sons, opened a branch in Kolkata. They introduced a variety of snacks, sweets, and namkeens, solidifying their place as a household favorite across the country. Over the years, the family has expanded the business across India, with each branch incorporating regional tastes to dominate the market.
Haldiram’s net worth is estimated to be Rs 7,000 crore, with exports achieving remarkable growth. The family’s journey spans six generations, with each family member playing a key role in growing and diversifying the brand. The family has set up operations in various cities, including Bikaner, Kolkata, Nagpur, and Delhi.
The Delhi operations generate nearly Rs 5,000 crore annually, while Nagpur contributes around Rs 4,000 crore. The Bikaner operations, under the Bikaji brand, are valued at approximately Rs 1,600 crore. The family plans to merge their businesses and potentially go for an Initial Public Offering (IPO) in the near future. The Agarwal family’s journey with Haldiram has been marked by innovation, regional expansion, and financial growth, cementing its position as a multi-million-dollar enterprise.