kindlife, a global beauty platform, is expanding its reach by partnering with NewU stores, which is operated by H&B Stores Limited, a subsidiary of Dabur India Ltd. This collaboration will allow kindlife to showcase its curated selection of Korean and Japanese beauty brands in offline retail stores across India. Initially, the brands will be available in 20 NewU stores, with a focus on tier I and metro cities.
kindlife has a strong online presence, with 800 brands listed on its website, including 100 international brands, 25 of which are Korean and 3 are Japanese. The company plans to launch two more Japanese brands and work with European, UK, and US brands in the future. Currently, 40% of the company’s orders come from tier I and metro cities, with the remaining 60% from tier II and beyond. The average order value is around Rs 2,500.
The company is planning to launch its own offline stores in Delhi and Hyderabad, with a flagship store spanning 2,500 sq.ft and smaller format stores ranging from 600-1,000 sq.ft. The company aims to open 5-6 stores by the end of this calendar year.
kindlife is also planning to launch a private label brand, which will be manufactured in Korea and feature a celebrity endorsement. The company has raised a total of $12 million in funding over three rounds and is planning to raise Series B in the next quarter.
In terms of profitability, kindlife is not yet profitable, but the company expects to break even by the end of this calendar year. The company’s revenue closed at Rs 20 crore last fiscal and is currently running at an annual recurring revenue (ARR) of Rs 40 crore. With this partnership, kindlife is positioning itself for further growth and expansion in the Indian market.