Patanjali Ayurved, led by Baba Ramdev, has signed a memorandum of understanding (MoU) with three Farmer Producer Organizations (FPOs) in Bahraich, India, to promote the production and marketing of turmeric. The MoU aims to give Bahraich’s turmeric a national recognition and will enable the marketing of 45,000-50,000 tons of turmeric annually, directly benefiting local farmers. The partnership will also provide training programs to improve productivity and quality, ensuring farmers receive fair prices for their produce.
The three FPOs involved in the agreement are Pratyush Bioenergy Farmer Producer Company Limited, Veerangana Laxmi Bai Mahila Kisan Producer Company Limited, and CSC Raj Farmer Producer Company Limited. The MoU was formalized at Patanjali Yogpeeth in Haridwar, and District Magistrate Monika Rani facilitated the partnership.
Bahraich, a region in northern India, is known for its fertile land, favorable climate, and rich natural resources, making it an ideal hub for agriculture. However, local farmers often face challenges in receiving fair prices for their produce due to exploitation by traders from other states. The MoU aims to address this by providing farmers with better marketing opportunities, ensuring higher income.
Additionally, the region is also a significant producer of yam and green vegetables, with 150 hectares dedicated to yam production and 600 hectares utilized for green vegetables, both of which have high demand in local and national markets. Under the state’s “One District-One Product” scheme, Bahraich has been selected for turmeric-based products, further emphasizing the region’s focus on this crop.