Here is a summary of the content in 400 words:
Frooti, a beloved mango-flavored drink in India, has been a part of many people’s childhood memories. Launched in 1985, Frooti has expanded its packaging options to PET bottles and rectangular packs. But who is behind the success of Frooti? The answer is Nadia Chauhan, the Chief Marketing Officer and Joint Managing Director of Parle Agro, the company that produces Frooti.
Nadia, a California-born and Mumbai-raised woman, graduated from H.R. College with a degree in commerce. She joined her father’s company, Parle Agro, when she was just 17 years old. At the time, the company’s earnings were Rs 300 crore, but under Nadia’s leadership, the company’s revenue grew to Rs 4200 crore, and in 2022-2023, it reached Rs 8000 crore.
Nadia’s success story is a testament to her hard work and dedication. She learned the ins and outs of the business from a young age, immersing herself in Parle Agro’s operations and learning the grind of business. Her father, Prakash Chauhan, is the CEO of Parle Agro, and there were high expectations for her to take over the family business. However, Nadia earned her position through her own efforts, rather than simply inheriting it.
Under Nadia’s leadership, Frooti has become a household name in India, and the brand has been advertised by several celebrities, including Ram Charan, Allu Arjun, Alia Bhatt, and Shah Rukh Khan. Nadia’s role in the company’s success has been widely recognized, and she is credited with the massive turnaround of the company’s revenue. Despite her young age when she joined the company, Nadia has proven herself to be a shrewd businesswoman and a successful leader in the industry.