Krishnarao Buddha, a senior category head – marketing at Parle Products, has resigned from his position after over 23 years with the company. Buddha joined Parle in 2001 as a product manager and played a key role in the successful launches of several brands, including Parle Kreams and Parle Kaccha Mango Bite. Throughout his career, he held various positions of increasing responsibility, including deputy marketing manager, category head – marketing, and senior category head – marketing.
In his most recent role, Buddha led the confectionery, snacks, cakes, and rusk portfolios to the top position, solidifying Parle’s position as a total foods company. He is a highly accomplished FMCG marketing leader with nearly 30 years of experience in building iconic brands, driving profitability, and revitalizing underperforming portfolios. Buddha has a proven track record of scaling brands worth over INR 100 crore and excels in leading cross-functional teams and executing innovative strategies across Modern Trade, E-commerce, and Digital platforms.
Before joining Parle, Buddha worked at Gold Cross as Media Manager and Sales Promotions Manager, and also had experience with other companies such as Excelcia Foods, Uncle Chips, and Maxwell Apparel. His resignation comes as a surprise, given his long tenure and significant contributions to the company. The exact reasons for his departure are not specified in the article.