Colgate-Palmolive (India) Limited has launched a new range of MaxFresh toothpastes that combines refreshing power with fun, flavor, and aesthetics. The range features heart-shaped cooling crystals, powered by the brand’s proprietary Ultrafreeze Technology, which promises 10X longer-lasting cooling and an unparalleled freshness experience. The new range introduces two exciting flavors: Watermelon Blast and Rainbow Fresh, both featuring colorful heart shapes inspired by the rainbow. The products are designed to resonate with younger millennials and Gen Z, who seek new ways to make everyday tasks enjoyable. The launch is part of the company’s mission to improve oral health in India by offering innovative, science-backed products that add an element of fun and freshness to the brushing experience. The new MaxFresh range is available across the country on e-commerce platforms and quick-commerce platforms, priced at INR 169 for a 100g pack.
