Jayen Mehta, the Managing Director of the Gujarat Cooperative Milk Marketing Federation (GCMMF), has been granted a five-year extension until 2030. With 34 years of experience at GCMMF, Mehta has risen through the ranks and has played a crucial role in shaping the Amul brand. Under his leadership, Amul has consistently innovated and set benchmarks in quality and marketing, solidifying its position as one of the world’s most recognized dairy brands. Mehta’s impact extends beyond India, as he is a member of the International Dairy Federation’s Standing Committee of Marketing, where he contributes to shaping global dairy marketing strategies. His achievements have earned him a spot on Campaign Asia’s Asia Pacific Power List 2024, recognizing him as one of the most influential marketing leaders in the region. The extension demonstrates GCMMF’s confidence in Mehta’s vision and ability to drive the brand’s growth and excellence into the future.
