Ball Corporation, a global provider of sustainable aluminum packaging, has partnered with Dabur India Limited to launch Real Bites juice in fully recyclable aluminum cans in India. Real Bites offers a unique drinking experience with real fruit chunks in every sip. The juice category in India has seen strong double-digit growth, driven by consumer preference for healthy beverages and social occasions. The new 185ml can is designed for on-the-go consumption and offers a shelf life of up to one year, making it a convenient and sustainable option. The aluminum cans are fully recyclable, minimizing waste and preserving value. The partnership between Ball and Dabur aims to cater to the evolving preferences of consumers, who increasingly prioritize sustainability. The growth of aluminum beverage cans is expected to continue, aligning with the Indian government’s target of achieving net-zero emissions by 2070. The Real Bites product is available in three flavors: Peach, Pineapple, and Real Green Apple.
