The Indian dairy cooperative Amul has released an advertisement honoring 18-year-old grandmaster Gukesh Dommaraju, the youngest-ever World Chess Champion. The Topical features the Amul Girl and Gukesh himself, celebrating his historic win against China’s Ding Liren in the 2024 World Chess Championship. The ad’s tagline, “Loved across the board,” is a play on words referencing the chessboard. Gukesh is presented with a cake with a number candle, symbolizing his achievement. This is the second time Gukesh has been featured in an Amul Topical, following his becoming a Grandmaster in 2019. The search engine Google also celebrated Gukesh’s win with a Doodle featuring animated chess pieces and a confetti effect on search results pages. Gukesh’s achievement has been recognized as a significant milestone in the world of chess, with the Indian community thrilled by his young age and remarkable skill.
