Indica, a hair color brand from CavinKare’s personal care division, has launched a digital initiative to promote its new Indica Natural & Nourish Crème Hair Color product. The campaign features a striking Computer-Generated Imagery (CGI) video showcasing the product’s key feature: 30% less dye chemicals for a safer and seamless hair coloring experience. The video features an interactive billboard that transforms a woman’s grey hair into vibrant shades of black, brown, and burgundy with the swivel of the Indica Crème Hair Color packshot. The campaign aims to captivate new-age consumers with its immersive visuals, demonstrating the product’s ability to turn dull grey hair into rich, satin-shine locks. The brand has also partnered with South Indian film star Trisha Krishnan as its brand ambassador, supported by a 360-degree marketing campaign to amplify its presence in the market. The campaign aims to communicate the benefits of the product and speak directly to the modern consumer, encouraging them to experience the difference.
